SXSWi PBS KIDS Sunday Brunch//Austin PBS KIDS

Last Sunday, the PBS Kids programming and interactive team was kind enough to invite us to their annual SXSWi brunch at the four seasons to give us a sneak peak of upcoming webisodes,programing, and iphone applications. I have always loved that most of their programs are junk free & Sunday I discovered the passion of the entire team.

Sara Dewitt,VP of PBS Kids Interactive, & her team are committed in assuring that the applications and websites that our children access are user friendly + fun + educational.

Linda Simensky,VP of PBS Kids Programming, made it her mission to single handily change child & parent perception of science and more importantly to make science more accessible. For years, a scientist was perceived as a crazy man in a lab coat fumbling around with beakers that only appealed to a small segment. Linda, a self proclaimed activist mommy, knew that science is so much more and it was on this false premise that inspired Sid the Science Kid (one of my son's favorite shows). "After all" Linda told me " Science is about sparking curiosity".
Here are some of the highlights I took away from the brunch:

•  Every single element of every show,website, & phone application is extensively researched and constantly tweaked for perfection. Their level of commitment is reassuring.
• In reference to their applications and websites,the teams commitment to staying current and even ahead of the curve is astounding.
•  I can't wait until their two new webisodes go live, Jacob is going to love them..